Digital Transformation in Sports session at Data Science & Technology Club at the University of St.Gallen

Yesterday, we had the pleasure of meeting post-graduate students from the University of St.Gallen. We spoke about AI-infused #digitaltransformation in the #sports industry with a focus on fan engagement. The discussion spanned various topics about what Sports Clubs and Federations are doing to leverage AI-infused technology on #Azure and #PowerBI to gain a better understanding of their fans (millennials & Gen-Z); personalize their content & experience, and target them with specific digital engagement activations. I’d like to thank the students from the University of St. Gallen for their active participation during the event, and especially Jana Plananska from the Data Science & Technology Club at the University of St.Gallen for hosting and coordinating the event.

#artificialintelligence #switzerland #digitalengagement

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